Masterclass: Design Thinking

Last Update June 10, 2021
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About This Course

The Goal of Design Thinking is to uncover real problems that need solving, then brainstorm better, more innovative solutions to directly solve the needs.

It differs with Agile in that Agile Project Management seeks to solve pre-defined needs while design thinking focuses on finding the right problems to solve.


Learning Objectives

Apply Design Thinking concept as a way of life
Work in a team to visualize and design a possible new product or service and assess the market, business and technical merits/demerits of the concept
Listen to the customer — empathize to understand hidden/latent needs
Evaluate financial viability of a new product or service
Measure risks involved in design assessments

Target Audience

  • Anyone looking to identify customer needs & create solutions from concept to completion



Overview of Design Thinking

Design thinking is a method for uncovering real problems that need solving, then brainstorming better, more innovative solutions to directly solve for that need. It follows a six-step process, that gives users a framework for engaging with customers, driving creativity, and iterating solutions to get to the best result. Content Source: Agile is a method to solve predefined problems, while design thinking focuses on finding the right problems to solve. This is an important distinction, as design thinking provides users with a way to make better choices about the journeys they should follow, not just how best to get there.

Empathy – User Research, Personas

Empathy plays a critical role in the design thinking process, serving as the cornerstone of well-developed, user centric products and services. In this unit you will learn the techniques used to develop empathy for users, and to understand the true needs of customers. Content Source - Application Conduct interviews and build research-backed personas for the problem at hand. Define customer needs statements for these personas to establish their needs, wants and desires

Ideation – Rapid Ideation, Epics, Feature Definition

Leverage unique ideation techniques in order to develop innovative new solutions for users. Once the ideation sessions have been completed, understand best practices to refine solution ideas and develop a clear future set. Application Using your personas and needs statements, complete a number of ideation sessions for potential solutions, then refine your ideas and define a feature set

Prototyping and Validation – Prototyping Methods, Testing, Validation

Testing a solution through lightweight prototype is critical to determining if the proposed product or service truly meets customer needs. Develop a prototype and test with potential users to generate feedback. Using this feedback refine your prototype into usable, sound solution for the users. Application Select the ideal prototyping method for your organization and develop a prototype to be with potential users. Continue to refine prototype with additional feedback

Launch – Pitching, Implementation

Learn how the ideas developed in design thinking sessions come to life. Explore strategies for gaining buy-in regarding proposed solutions and news ideas and learn how to inject the design thinking process into any organization of process. Application Develop a short presentation to pitch your solution

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