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      Digital Advertising & Marketing 101: Take The Complete Guide

      4 Lessons
      18.8 hours
      All Levels

      How do consumers see your brand relative to your competitors? …

      What you'll learn
      From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
      In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
      Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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